Hold up, PUBG is called PUBG: Battlegrounds now?

 I don't have the foggiest idea how Krafton figured they could pull off this. 

PlayerUnknown's Battlegrounds is perhaps the most unmistakable game names of the last decade. It's not the sort of name anybody neglects, nor is its impeccably punchy abbreviation PUBG, which turned out to be quickly well known when the fight royale exploded in 2017. Is PlayerUnknown's Battlegrounds a decent title? I don't know—the vast majority presumably still have no clue about who the damnation PlayerUnknown is, other than, similar to, the person who has the landmark. In any case, we as a whole recollect the title, and that is worth very much. So I don't have the foggiest idea what Krafton was thinking when it unobtrusively retitled PlayerUnknown's Battlegrounds to this… this monstrosity. 

At some point in July, the studio behind PlayerUnknown's Battlegrounds changed the game's name on Steam to PUBG: Battlegrounds.PlayerUnknown's Battlegrounds: Battlegrounds!! 

There's an old web articulation that reflects how my mind feels each time I read this new name, and it's this: I can't really accept that you've done this. 

Briefly I thought this strong contamination of language might've recently been restricted to the new workmanship on Steam, and in case that was the case I'd hesitantly get it. Indeed, you need to get PUBG into the logo. That bodes well. It's more limited and simpler to say, and presumably the more internationally known name for the game, now. However at that point I took a gander at the page title on Steam, and the portrayal text, and everything's been exchanged. Krafton certainly needs PUBG: Battlegrounds to be the new authority name. 

Be that as it may, it doesn't bode well. This new name possibly works in the event that we as a whole altogether consent to imagine that PUBG isn't an abbreviation—that it by one way or another has importance as four capitalized letters smooshed together. Furthermore, we know better, PC gamers: PUBG is short for PlayerUnknown's Battlegrounds. Assuming you need to abbreviate it, you need to pick, Krafton. The game's either PUBG with no colon, or it's PU: Battlegrounds. (I'll concede that choice doesn't sound so fantastic.) 

What truly makes me insane here is the means by which explicit a have it both ways rebranding endeavor it is. On the Steam page you can in any case see remnants of the legitimate PlayerUnknown's Battlegrounds name, as on the Buy button, the EULA, and a couple of different spots. There's even a passage in the "About this game" field that clarifies who PlayerUnknown is. However, the title field on Steam, just as the game's web-based media accounts, have covered PlayerUnknown for the new (terrible) PUBG: Battlegrounds title. 

I contacted Krafton's PR group, who affirmed the new name yet declined to disclose how it became, for sure PUBG implies now if the BG doesn't represent Battlegrounds. 

"Krafton is effectively extending the PUBG brand through an assortment of new encounters set in its universe," a PR delegate said. "Rebranding PlayerUnknown's Battlegrounds to PUBG: Battlegrounds is the initial phase in us understanding this vision. Extra titles in the establishment will convey the PUBG name, as you see with our forthcoming game, PUBG: New State." New State is a versatile game from PUBG Studio, set in the year 2051. It's a more advanced setting, however the activity in the game's introduction trailer appears to be like the PUBG we definitely know. It's likewise a 100-player fight royale game. 

We should not neglect there's one other game reported as a feature of the "PUBG Universe:" The Callisto Protocol, that new endurance ghastliness game from the makers of Dead Space. It's set 300 years after PUBG: Battlegrounds. I'm speculating the two won't share a lot of practically speaking, past a chicken supper Easter egg, or something. Yet, back to this name thing. For the good of consistency I feel like it ought to be named PUBG: The Callisto Protocol, isn't that so? 

On the off chance that Krafton demands working out a "PUBG Universe" with legend and interconnected games, they basically need to set up what PUBG implies now, or give Battlegrounds another name. PUBG: Battle Royale would've been great, with the exception of New State is a fight royale, as well. Here's a wild thought: why not simply formalize the abbreviation and let the first game basically be PUBG, with each continuation and spin-off from this point forward getting the colon treatment? That'd be quite basic. 

I realize naming things is hard. With one renaming, PUBG is really showing improvement over another game PlayerUnknown made, H1Z1, which has gone through three name changes: H1Z1 > H1Z1: King of the Hill > H1Z1 (once more) > Z1 Battle Royale. Well that is a wreck. PlayerUnknown's Battlegrounds was an obviously better name than any of those. Be that as it may, PUBG: Battlegrounds? PlayerUnknown's Battlegrounds: Battlegrounds? For carrying out a wrongdoing against initialisms, I will say it's more awful. A genuine go wrong. No chicken suppers until you right this wrong, Krafton.